Queer Stories Full UX Research & Process

Section 1: Background Research & Concept Proposal

Online Ethnography Summary

Competitor Analysis

Market Analysis

 Inspiration Board

 Crazy 8s

Incorporated Crazy 8s as a way to build our concepts from the previous insipration board. We conducted around 32 rough sketches to illustrate our ideas. This section will show the highlighted drawings of each idea.

Narrowing Down Concepts

Out of the 7 concepts shown previously, we narrowed this down to 5 concepts. From here we narrowed it down to final 2 concepts. These 2 concepts are Anonymous Speed Friending & Vandalising Thoughts.

 Personas & Empathy

We created personas to help us uncover which concepts to move on with.

Concept Testing

We put our personas into a storyboard scenario using the 2 concepts we selected. Through this we narrowed it down to the final concept which became a mix of several concepts: an installation gallery to share the stories and experiences of queer community.

 Section 2: User Research & Prototyping

As we decided on the final concept, we moved onto doing a more indepth analysis for our target users. We interviewed 7 queer individuals about the effects of queer communities on their lives. We formed a affinity diagram based on all the interviews to see problems and themes.

We next moved onto doing the Service Blueprint, which allowed us to fortify the strcture of our concepts to test on our Decision Martrix.

From this, we finally decided to stick with the Love Message + Interactive Canvas as our final concept. Now it was time to start sketching our prototype.

After sketching our concept, we moved onto the low fidelity prototype.

We used the low fidelity protoype to test 3 of the previous interviewees. We condensed it down to a summary.

With consideration from the testing, we created the mid fidelity prototype.

From here, we implemented User Journey Maps to understand user emotions and actions throughout the product experience.